The best (and worst) of the web? It's all there on transfer deadline day
It's that time of year again when the (male) population gets an illuminating insight into the positive and destructive effects of the Web: transfer deadline day. All around the country, grown men are glued to their PC screens, returning to their favourite web sites every 2 or 3 minutes to see whether their chosen club has bought that player they've been dreaming about or managed to sell the guy they've been having nightmares about.
While it's great that people think they can get "news" updated so quickly and regularly on the web, this phenomenon also demonstrates the wastefulness of the web. After all, why click through to a web page every five minutes when you can do it every hour and still get the same information? Would it really hurt to miss an announcement for 50 minutes or so? If a player is coming, he's coming whether you know about it now or in 30 minutes time.
Meantime, while people are busy checking various web sites for transfer updates, they're neglecting other things, things which are possibly more important, like work. In other words, the web is fulfilling it's other major role as a source of distraction.
If you don't believe me, here's a tweet from Robc789 on the BBC transfer deadline day page: "Can you tell all my staff to go back to work, BBC website is the best place to get their attention."
Don't ask me how I know about it!
This was first published in August 2011