The name's the thing: 28 years of MicroScope funnies (5)


The name's the thing: 28 years of MicroScope funnies (5)

Over the years, MicroScope has found that company names (and product names for that matter) can be problematic. Perhaps the most high profile example of this was minicomputer manufacturer Wang which found the unfortunate juxtaposition of its name with certain other words made it the subject of schoolboy sniggers on this side of the Atlantic on a number of occasions.

For example, there was the time it launched its maintenance package: WangCare.

Or, as we reported back in 1998, the company practice of having employees answer the phone with the company name and their location, for example: "Wang - Milton Keynes." This may explain rumours of the high volume of calls from the UK to Wang's German office. In Cologne.

This was first published in April 2011

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