The new domain - it's not an e.xxxellent idea for all

Opinion

The new domain - it's not an e.xxxellent idea for all

With the launch of the new .xxx top level domain on September 7, businesses - and individuals for that matter - need to be awake to the fact that they may want to protect their brands and names from abuse by cybersquatters.

Under the registration rules, trademark holders don't need to register any .xxx domains to prevent their brand from being linked to porn. However, they can proactively submit a motion to block, permanently, any attempt to register a given name and this can be done until 28 October for a one-off fee of between $200 and $300. From 29 October, the only way to block a name to prevent abuse is to buy the domain themselves for $75 a year. Alternatively, they'd have to wait until an abuse has happened and then take action.

This was first published in September 2011

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