Back in the days of the web's infancy the Olympics from Atlanta were dubbed the first internet games and that claim was rolled out again when they arrived in Sydney. By the time it got to China the role of the web in providing news, results and ticket ordering was well established.
Likewise the last world cup was all over the web with Zidane's head butt getting discussed on news sites, blogs and shown in photos and occasionally here and there video.
But if you want to find a label to dub this world cup then it will be the first 'streamed' sporting event. The technology is there and so is a user familiarity with streaming making it possible to sit at work or home and watch the live action.
This of course has more ramifications beyond just helping the media come up with a first to describe the competition and has a real impact for resellers.
There are already warnings being sounded by those who keep an eye on the infrastructure to warn that thin gs will fall over if put under too much strain from users. Then there are the fears that firms that lock down the web and ban streaming will suffer sickies being made by their staff. The Federation of Small Business has become the latest to talk for openness between employers and staff over the World Cup to avoid absences.
But from a MicroScope perspective we can safely say that this world cup might have a channel angle. For once it's more than just about selling audio visual systems to the clubs and pubs segment and there seems to be a real opportunity for infrastructure specialists. With that in mind roll on the start of the tournament.