Earlier this month he had Michael Dell plus the Symantec and Ricoh bosses in the White House for a chat about jobs and investment and yesterday he had a similar converstation with Steve Jobs the Apple boss and Larry Ellison CEO of Oracle.
Also in attendance were Mark Zuckerberg, the Facebook founder and Eric Schmidt the chief executive at Google all talking with the President about the need to create jobs and invest in the tech sector for the good of the economy.
British politicians could learn a thing or two from this tea and diplomacy technique because if nothing else the UK subsidiaries of those big companies should also invest and help employ some of those looking for work.
Obama might not get everything right, just witness the mixed messages they are giving protestors in the Middle East, but on this issue he has to be applauded and mimicked.
This was first published in February 2011