Opinion

"We're not a broadliner anymore," says C2000 boss. So what are you?

Computer 2000 is not a generalist distributor. Has everybody got that? You at the back, did you hear it? C2000 head honcho Andy Gass was pretty clear on the subject when he told attendees at its annual Vendor Summit in London today (25 March): "We do still get termed at times as a generalist distributor but that is something I want to kill today."

He went on to say the distributor needed to do a better job of telling the market about its breadth of business, the different models it was running and the number of areas it touches and urged vendors to "challenge your preconceptions" about C2000.

Gass backed up his comments with the revelation that its specialist distribution businesses - Azlan, Brightstar, Maverick and Datech - contributed 46.5% of C2000 sales in the last financial year. 

That still means that the majority, just, of sales came from volume business, so it's probably a tad premature to jettison the 'broadline' tag just yet. But we are getting to the point where we probably ought to try and think of a new acronym for this type of distribution business, especially as C2000's likely to fit into that category for quite a while to come. 

What about something like volume added value (VAV) distribution or value added volume distribution? Or value added broadliner (VAB)?

This was first published in March 2011

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