With Valentine's Day literally just around the corner, one's thoughts naturally turn to overpriced meals served by harassed staff in crowded restaurants or, depending on circumstance, a bottle of wine and a Richard Curtis DVD.
Over at B2B social media specialist Spiceworks, however, they've had the bright idea to find out what gets SMB IT professionals all passionate.
When it comes to technology, obviously...
We think you'll agree the results make for titillating viewing.
This was first published in February 2012