Pretty uncontroversial, you might think. We're not allowed to tell you exactly what these announcements are, so we haven't. But we can tell you when they will be.
But no. Their PR people have just called and begged us not to mention that they're even making any statement.
More ominously still, they've postponed the big day of their earth shattering news.
Is everything alright at Proofpoint?
What are they so nervous about? How bad can it be?
We cannot wait for Wednesday. Hold onto your hats, it's going to be exciting.
This was first published in December 2010