When is a threshold not worth having?

Opinion

When is a threshold not worth having?


When you hear things about Symantec reducing its threshold on its SME specialisation from $100,000 to just $10,000 it makes you wonder why you bother having a threshold at all.

Clearly the bar was set too high but if it is too low then it makes it almost a formality that the threshold will be reached and that might hit the perceived value of the scheme.

Resellers will welcome the reduction in the demands from the vendor but you could imagine after that initial good feeling has worn off things will move to a situation where SME business becomes normal business and the need for a specialism is reduced if not removed all together.

We will wait and see what happens in the long-term but at least for now this is good news for the channel.

This was first published in July 2010

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