When the supplies run dry: 28 years of MicroScope funnies (2)

People in the channel can be pretty sharp and quick-witted when they want to be. This story, from 1995, is a perfect example: Back in the days when Compaq was battling with Dell to be the largest PC supplier in the world, the company found itself struggling with product shortages. At a meeting wi

People in the channel can be pretty sharp and quick-witted when they want to be. This story, from 1995, is a perfect example:

Back in the days when Compaq was battling with Dell to be the largest PC supplier in the world, the company found itself struggling with product shortages. At a meeting with its distributors to discuss the issue, one of its partners suggested Compaq might like to copy the beer companies with its branding approach.

"You mean like Budweiser: American, tough and stylish?," asked the man from Compaq.

"No," retorted the distributor, "like Guinness. People are used to having to wait for that as well."
This was first published in April 2011

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