Why are Oracle EMEA server sales lagging worldwide figures?

Opinion

Why are Oracle EMEA server sales lagging worldwide figures?

By the looks of it, Oracle needs to take some lessons in how to sell hardware in Europe. While revenue for the overall EMEA server market in the first quarter of 2011 grew 10.8%, the software giant failed to match the trend.

According to figures from IDC, IBM was the strongest performing vendor with a 32% rise in revenue and 5% growth in market share (up to 28.7%) compared to the same period in 2010. By contrast, Oracle's revenue fell by 19% and market share was down 2.6% from 9.5% in Q1 2010 to 6.9% for the same quarter this year.

Dell's revenue grew 9.9% although overall market share declined slightly from 11.8% to 11.7%. HP is still top of the heap with 41.2%.

While Oracle fell quite heavily at an EMEA level, its worldwide server revenue was up 13.6%, suggesting demand for SPARC-based servers remained strong in territories outside EMEA. Oracle might be well advised to find out what it's doing wrong in EMEA and replace it with what it's doing right in most other places.

This was first published in June 2011

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