Why has Nuance bought Equitrac? To take out the competition or to complement its range?

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Why has Nuance bought Equitrac? To take out the competition or to complement its range?

Nuance Communications is to buy Equitrac, a specialist in print management and cost recovery software used by 25,000 organisations worldwide.
The acquisition means Nuance has a document imaging portfolio that includes eCopy ShareScan, OmniPage, PaperPort and PDF Converter Professional desktop applications as well as the Equitrac print management and cost recovery systems.
A bit of a portfolio overlap surely? Maybe there's a channel strategy here.
Equitrac has a strong channel, with prestigious partners such as Canon, Xerox, Konica Minolta, Ricoh and HP. Many are existing Nuance partners too, but now they are expected to sell both Equitrac print management and Nuance eCopy scanning as a managed service.
"This gives our customers and MFP partners better cost savings and productivity," explained Robert Weideman, senior VP at Nuance's document imaging division. 
Equitrac is strong in health, finance, law and education and is popular with mobile global office workers, he said. "This brings Nuance's talent for mobile and office productivity to Nuance's key verticals, especially healthcare," said Weideman.

This was first published in May 2011

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