The decision by 2e2 management to keep its SAP services business under the Diagonal brand and in a standalone unit has led to industry talk that it may be sold.
This week the integration of Morse into 2e2 became clearer as did the roles that the senior business leaders in the group have taken up.
However, it is interesting to note that while the Solutions unit will be integrated into 2e2's Business applications division, the SAP Consulting element under GM Philip Donetti will remain branded under Diagonal.
"I would not be surprised if Consulting was sold either via an MBO or to another business, that is possibly the thinking behind why 2e2 is keeping the brand and the operation separate," suggested one company insider.
Of course there is always a potential alternative; the decision could be a nod from 2e2 management to the previous experiences of Morse's management when they killed off the brand only to resurrect it at a later date.
The Diagonal brand has resonated with customers and has some cachet left in it, whether as part of the 2e2 group or under new ownership.
This was first published in September 2010