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The resurrection of the IT industry

Tomorrow it will be 2013 years to the day since poor old Jesus got banged up, literally for a crime he didn’t do. The story I’ve been told was they nailed him for our sins - but we only confessed to it later, to other miscreants who were similarly guilty. Those sort of prisoner-to-prisoner (of conscience) confessions aren’t admissible in court, as the Crown Prosecution Service will tell you.

Even if you were found guilty of the original sin, the penance was pretty easy. I did mine kneeling down. The church had me bang to rights: they had a confession and a body, which I’d eaten in front of loads of witnesses and washed it down with blood for good measure. But all I got was a slap on the wrist: bounced back on the streets with a few hail Marys by some bleeding-heart liberal priest. It makes you wonder why anybody bothers.

I suppose the only lesson we should take from these events was that Jesus didn’t take it lying down. And neither should the IT industry. In fact, there’s something of a resurrection going on all around us, in the most unlikely of places. In Kingston-on-Thames there’s a shop that repairs computers, unlocks phones and does dry cleaning. Talk about rising from the dead! Who would have thought there was a cross-over between cleaning clothes and IT back up and restore. But think about it, how many of us check our suits into the dry cleaner and suddenly get an impulse while we’re at the counter? Before you know it, you’ve agreed to have your hard disks sorted. Eye level is buy level, as they say in retail.

On a similar note, Kingston Technology is leading the way in resurrecting businesses. The effect that its memory, Solid State Disk and other gizmos have on machines is miraculous. Its SSD drives can awaken any dead PC or Mac. Kingston now supplies the channel with a pack of memory and disk that can re-awaken any machine. Resellers should market this service to their clients with the catchphrase “Take up thy Boot and Work”.

Did you think the PC assembling business was dead in the UK? So did I but thanks to the support from Kingston, there’s something of an a renaissance taking place. Specialists such as DynoPC, CyberPower and Palicomp are building massive followings among gamers, thanks to the support that Kingston gives them. Its post-sales support service KingstonCare helps PC builders to create the configurations for their fundamentalist customers. These are people happy to over-clock the bejeesus out of their processors, as long as they know how to. In such extreme computing circumstances, getting the right balance of memory is massively important. This is a skill that Kingston has developed for gamers that is now being applied to grown up computing. Kingston is now the hidden hand behind many resellers moving into another hotbed of revivalist fervour – the datecentre.

Virtualisation had left many an enterprise CIO and datacentre manager confused. Like many of us, they try to fill the void through massive consumption but the money they throw at consuming servers only gives a temporary rush. It’s not long before the effects wear off and they are left unfulfilled. This is where the missionaries from Kingston Technology (AKA VARs, system builders and resellers) can make massive conversions. They can help the confused people look deep within their core and find the problem. It usually comes down to suppressed memory of some sort.

Thanks to a new service called KingstonConsult they can soon counteract those bad memories by reconfiguring them to get maximum results.

Whiteboxing is one of the interesting new trends in the IT industry. Instead of taking pre-configured servers, which aren’t ideally suited to the job, datacentres are looking to get more for their money by custom building their servers. So they’re buying white boxes - unbranded systems that some canny reseller has built for them.  But it’s harder to find memory experts than it is to find a heavily laden camel that will fit through the narrow gates of a biblical town. But, as we used to say at Computer Trade Shopper, there is more than one gate into Jerusalem.

Virtualised servers have become increasingly complex so if you can pick up those memory fine tuning skills, you’ll soon be so rich you’ll be in danger of being chased out of the temple. KingstonConsult claims it will give you that knowledge for nothing – I don’t know why – maybe they’re philanthropists or something.

Resellers can help clients get the most out of cloud, virtualisation and big data projects because at the moment many enterprises are chucking money away. The sub-optimal configuration of their memory and disks is costing them a fortune, according to Ann Keefe, Kingston’s sales director. “The mis-firing servers lead to unnecessary capital expenditure,” says Keefe. There is an obvious return on investment argument to be made because at the moment power, capacity and performance are all going to waste, Keefe says.

And that is a tragedy of biblical proportions!

This was first published in March 2013

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