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  • Did O2 and Subway borrow my Smartphone loyalty card idea?

    O2 Media has launched a scannable smartphone discount voucher campaign for the sandwich chain Subway, using O2 More's location-based texting service 'You Are Here'. Targeted O2 More consumers will be able to redeem MMS discount vouchers by scanning t... 

  • Horrible invasive marketing headline of the day...

    'Mobile app 'EthOS' launched that allows brand owners to get inside consumers' pockets' says a headline in a press release this morning. We don't know about you, but the idea of invasive, pushing marketeers colonising our privacy, to sell their brand... 

  • Shock as YouGov spends money to find out that 'Mobile Ads are Annoying'

    Britain's mobile users think mobile ads are intrusive and tend to ignore them, says a new study by YouGov. Let's put that another way. Somebody actually spent money paying YouGov to conduct a study of the bleeding obvious. Of course we hate mobile ma... 

  • Already frazzled by tough IT market conditions? There's an app or two for that.

    Smart phones are the ideal accessory for a drink fuelled night of maudlin lyrical reflection after a tough trading week. Or, if you're like my friend who worked in sales for Cisco, at the start of the week. Sometimes, a song gets stuck in your h... 

  • Burnside Telecom gives companies a lift while cutting their costs

    What's the worst thing about working as a lift operator? Obsolete jobs skills? Yes, that's a good one. Anyone else? Hearing the same joke, over and over again. ("Hur hur, this job's got it's ups and downs," the passengers will say, smirking... 

  • How to teach your resellers and customers without boring them

    Quizaniac is an online quiz you can play on your mobile, for cash prizes, where you can bet on yourself. Click here to understand how a multiplayer real time trivia game comes with a betting twist. 

  • AdGent lets you take pictures of things and rate them. Why? They don't say.

    AdGent Digital is an iPhone app that allows you to rate things. You take a picture, apparently, and rate it in 140 characters. (Whatever happened to the days when a picture painted a thousand words?) Anyway, in the spirit of things, I'm going to give... 

  • Mobile payments sector could be hampered by fragmented Androids, says Mobile Money boss

    Though Google's entry to the mobile payments sector could be seen as a shot in the arm, John Milliken, MD of Mobile Money Network is less than ecstatic about this supposed validation. The mobile payment bandwagonis already becoming crowded, he argue... 

  • New iPhone app offers advice to men on the go

    According to a report on NewsBiscuit, the new Glib Advisor, currently available on Android but coming to the iPhone soon, will offer manly friendship to isolated men on the go. Though Glib Advisor's voice recognition software is only 80 per cent accu... 

  • Thank Christ PRs haven't discovered social media!

    A new report from Sourcewire says that technology PRs are failing to use social media to reach journalists. Well, thank goodness for that, we say. That's a bit like a report complaining that 'stalkers still not using your work number'. Why do we need...