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  • Is solid performing cloud a fairy tale?

    Once upon a time there was a kingdom where people lived and worked and where software was sold by skilled and happy resellers. A wizard, named Internet, came along and said some magic words, and people discovered they could also download software wit... 

  • If we build it will they come?

    There is an expression 'if you build it they will come' but what happens when they don't? This is a question that is asked with more and more regularity as channel players look to launch new initiatives and engage with social media platforms worried ... 

  • Ballmer puts cloud firmly on the agenda

    When someone of the stature of Steve Ballmer, CEO at Microsoft, stands up and dedicates his keynote speech at the Worldwide Partner Conference (WPC) to the subject of the cloud you know this is a technology that he and his company believes has arrive... 

  • ComputerLinks hits the target

    These days it's possible to sponsor a fair bit if you are an inventive company and so it was perhaps no surprise that a javelin thrower set for the Olympics would be a target for a distributor. You can imagine now the potential for "hitting the... 

  • Bright blue sky appears through the cloud

    Welcome to Reseller Radar, a blog that aims to inform, provoke and raise a wry smile. After more than a decade spent at MicroScope analysing the channel, it is clear that reseller market is at an inflection point. The role of the traditional reseller... 

  • The cloud is putting a smile on the faces of hard drive sellers

    A few years ago in a conversation with a Seagate executive set out a vision of the world that was full of hard drives. Your PC, TV, car and even fridge would all have drives and even more opportunities would emerge. That conversation pre-dated the c...