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Column: 2012 forecast is boils, wailing, teeth gnashing, Ethernet
Does anyone still believe you get a bargain in the sales? Everyone knows BOGOF is a RIP-OFF. Whenthe supermarketsays you can Buy One and Get One Free, we all know they've Re-priced One to Pretend One's Free. Well thank God the January sales are over,... Opinion
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Super branding as all eyes focus on the last four
There are two contests which are currently dominating the television talk shows and radio phone-ins in America. The first is the race for the Republican nomination in the race to be the candidate to run against the President in the next election. Th... Opinion
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For Kodak the struggle is to stay relevant
Kodak is all too well aware of the changes that have happened in its natural markets that have left it now seeking bankruptcy protection. The digital revolution has not just touched its film operations but also had an impact on its printing activiti... Opinion
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Column: What's the problem with Booth babes?
Browsing Twitter the other day I was astonished to see so many people attacking me. The phrase Booth Babes was even trending! At first I assumed it was one of those dreadful men Opinion
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Five minute interview: Amanda Dunn, PEER1 Hosting
This week, MicroScope's Five Minute Interview turns its spotlight on Amanda Dunn of PEER1 Hosting. Tell us what you do for a livingI work as the Business Development Director for EMEA at PEER1 Hosting. This role focuses on our partner programme which... Opinion
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Column: Would you rather have world peace, or an iPad 2?
Inthe first of a new series ofcolumns for MicroScope.co.uk, Billy MacInnestries to make sense of a glut of surveys on the tablet market. The onward march of the tablet is reflected in the most recent figures from research firm Context which show it a... Opinion
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Can Logica and CityMeetsTech create a culture of innovation?
Logica recently held an event that asked: Has Britain lost its way as an innovator? How do we reclaim our position? While Logica tries to wrestle with that problem and create an innovation culture, there's another battle going on a mile or so down th... Opinion
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iOS5 and iCloud upgrade is a painful process
There was a lot of hype around iCloud and the launch of iOS5 yesterday. They were bringing lots of wonderful features for Mac, iPhone, iPad and iPod Touch users, far too many for me to list here. But here's the thing: if Apple knew these products... Opinion
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Energy back as part of the channel pitch
Energy seems to be growing in popularity as a buzz word again as more customers look to get their data centres running as efficiently as possible. It has been a while since a sales pitch included a green element but it does appear to be a good idea f... Opinion
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Best value for government contracts? What about everyone else?
Interesting to see Lord Digby Jones, former head of the CBI, calling on the government to change its procurement strategy and use "best value" rather than" best price" as the yardstick for contracts. Although we might quibble ... Opinion