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  • Column: Talking the language of the datacentre sale

    Firehost, Quantum, RiT and RSVP all illustrate the different approaches you can take to selling to tough customers like datacentre buyers. At the recent Cloud Expo show, it was impossible to avoid Firehost, whose branding was all over the place sugge... 

  • Column: Is Britain cheapwalking into oblivion?

    British industry seems to have an almost suicidally short term fixation with being cheap. Our book publishers, for example, always gave Amazon better discounts, because it could sell more books by undercutting the book shops. Never mind that Amazon,... 

  • Cars rather than computers getting the ad money

    Where it was once computer adverts that grabbed the attention in the breaks in Super Bowl coverage this time around it looks set to be cars that are being plugged in the moments between the action. Volkswagon and Audi are just two of those that have... 

  • Column: 2012 forecast is boils, wailing, teeth gnashing, Ethernet

    Does anyone still believe you get a bargain in the sales? Everyone knows BOGOF is a RIP-OFF. Whenthe supermarketsays you can Buy One and Get One Free, we all know they've Re-priced One to Pretend One's Free. Well thank God the January sales are over,... 

  • Super branding as all eyes focus on the last four

    There are two contests which are currently dominating the television talk shows and radio phone-ins in America. The first is the race for the Republican nomination in the race to be the candidate to run against the President in the next election. Th... 

  • For Kodak the struggle is to stay relevant

    Kodak is all too well aware of the changes that have happened in its natural markets that have left it now seeking bankruptcy protection. The digital revolution has not just touched its film operations but also had an impact on its printing activiti... 

  • Column: What's the problem with Booth babes?

    Browsing Twitter the other day I was astonished to see so many people attacking me. The phrase Booth Babes was even trending! At first I assumed it was one of those dreadful men 

  • Five minute interview: Amanda Dunn, PEER1 Hosting

    This week, MicroScope's Five Minute Interview turns its spotlight on Amanda Dunn of PEER1 Hosting. Tell us what you do for a livingI work as the Business Development Director for EMEA at PEER1 Hosting. This role focuses on our partner programme which... 

  • Column: Would you rather have world peace, or an iPad 2?

    Inthe first of a new series ofcolumns for MicroScope.co.uk, Billy MacInnestries to make sense of a glut of surveys on the tablet market. The onward march of the tablet is reflected in the most recent figures from research firm Context which show it a... 

  • Can Logica and CityMeetsTech create a culture of innovation?

    Logica recently held an event that asked: Has Britain lost its way as an innovator? How do we reclaim our position? While Logica tries to wrestle with that problem and create an innovation culture, there's another battle going on a mile or so down th...