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  • How to build customer confidence in cloud computing

    There should no longer be a worry about security and the cloud any more – the technology is out there to make things work 

  • Q&A with Microsoft's channel chief Phil Sorgen

    Just a few months into the role as Microsoft channel chief Phil Sorgen sat down with MicroScope to talk about cloud, transformation and the need for reseller ambition. 

  • Resellers demonstrate cloud success

    As customers are starting to realise not only the potential but actual benefits of cloud, resellers can begin to embrace a wealth of opportunity. Linda Endersby looks at cloud success stories from across the customer spectrum 

  • Leading the SME to cloud

    Of all organisations, small and medium-sized enterprises have the most to benefit from investing in cloud but few understand how it can help their business, says Billy MacInnes 

  • Cloud atlas

    Amro Gebreel reports on how resellers need to help their customers navigate a move to the cloud and why it is not a good idea to avoid the 'elephant in the room' of security 

  • Clearing the fog of cloud

    Amro Gebreel looks at how to make a clear pitch with cloud technology amid all the hype and customers' concerns. 

  • Selling the cloud to SMEs

    We investigate which areas of business are best for SMEs to move to the cloud and what role the channel can play in implementing and delivering those services. 

  • Confusion in the cloud

    The IT industry is awash with jargon and acronyms – BYOD, CYOD, COPE, PaaS, IaaS, SaaS, … the list goes on and now there is an new one according to Adam Davison from Cloud Distribution 

  • The seven cliches of cloud

    Cloud computing: the very name conjures up images of steam driven vapourware. As if that wasn't bad enough, salesmen keep repeating some even more off-putting terms, says Nick Booth 

  • 2012: a strong year with more to come

    At the end of a year in which cloud has rarely been off the front page in the tech industry, VMware UK channel boss Ed Dolman looks back at a busy 12 months for virtualisation partners 

  • Brand your own cloud

    In his second article Richard Davies, CEO at ElasticHosts, discusses how white-label reseller programmes allow chanel partners to stand out from the competition 

  • Don't cloud the business issues

    NGD sales director Steve Davis says the channel should think long and hard about whether they will sell public cloud solutions or build private cloud infrastructures, making sure these do not cloud the business issues at stake 

  • Should the channel embrace cloud formations?

    Melvyn Wray at Allied Telesis discusses the main considerations of the channel community with regards to the evolving world of cloud formations. 

  • Will the cloud suffocate the ERP salesman?

    Nick Booth considers the future of ERP software in the cloud environment. 

  • Desktop virtualisation is not so easy PC

    Having attended VMworld and Citrix Summit in the space of a week, one of the main impressions I came back with was that for all the talk about desktop virtualisation over the past two years or so, it is turning out to be a bit more complex and expens... 

  • Best value for government contracts? What about everyone else?

    Interesting to see Lord Digby Jones, former head of the CBI, calling on the government to change its procurement strategy and use "best value" rather than" best price" as the yardstick for contracts. Although we might quibble ... 

  • Oracle OpenWorld not so open to Salesforce.com CEO

    Doesn't look like Oracle's OpenWorld event in San Francisco is all that open after all. What else are we to think of the bizarre story that Salesforce.com CEO Mark Benioff has had his keynote speech, due to be presented at the event today (5 October)... 

  • See more Opinions on Public Cloud Architecture
About Public Cloud Architecture

We reveal the latest developments in the public cloud architecture sphere with some big names, including Microsoft, Amazon and Google, doing their best to assure customers and channel partners that their cloud products and applications can deliver solid and secure performance.