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  • Co-location? I was so unimpressed I bought a company

    For ten years Alex Rabbetts, as MD of consultancy Migration Solutions, has advised clients on designing and building data centres. So he's seen many a co-location outfit and frankly, he was so unimpressed, he decided to buy a company and do it himsel... 

  • The first casualty of business is English

    I don't mean to be unfair by singling out one individual in the IT industry when so many others are guilty of the same offence, but the following quote from Dick Fens, chief executive at Bull UK and Ireland, from a story on MicroScope today, shows ju... 

  • The good news? Outsourcing is big business. The bad news? Outsourcing is big business

    The good news is that outsourcing is big business. According to the Business Services Association, there are now 340,000 people working in IT outsourcing and it contributes £24.7bn to the UK economy. But here's the thing: one raison d'etre ... 

  • Mobile marketing has terrible tacky associations

    This is just in from Velti, which says it's supplying one of the UK's largest newspaper publishers with mobile marketing services and campaigns. It will do this by integrating its mobile CRM platform across Johnston's 18 daily newspapers, 253 we... 

  • Screen saver blues for Dixons: 28 years of MicroScope funnies (13)

    A Scope staffer was taking a wander around the Dixons in Heathrow Airport back in 2002, marvelling at all the wonderful electronic gadgets for sale. Settling his gaze on a laptop, our man's eyes were drawn to the screen saver message scrolling ac... 

  • Email marketing doesn't have to be cheesey, but it does have to work, says Message Horizon

    We asked: Is Email marketing too cheesey?We got a massive response. Here's Jonathan Rodger, CEO of Message Horizon, on the pros and cons of this type of approach to cheese burger marketing. There were some good points about the Byron Hambu... 

  • Angels swoon over Roll's sausage role play: 28 years of MicroScope funnies (11)

    Back in 1995, then Microsoft Office product manager Oliver Roll was making a presentation to top executives at London temping agency Office Angels. In a bid to keep things interesting, Olly had decided to incorporate a number of costume changes i... 

  • Times were hard back then: 28 years of MicroScope funnies (10)

    If you think times are tough now in the computing industry, you should have seen it in the early days. Think of the poor managing director of a failed company spotted in conference with five burly representatives of an aggrieved component supplie... 

  • A nasty blow in foreign climes: 28 years of MicroScope funnies (8)

    A foreign junket paid for by a favourite vendor was always a welcome diversion for hard-working resellers back in the 90s. It still is, even now, but such trips are far fewer than they used to be. It was on one such junket to Amsterdam on a tour ... 

  • Is email marketing too cheesey these days? Or does it work?

    Below is a typical example of modern email marketing. This column asks: is email marketing outdated? Does email marketing actually work these days? Isn't it too intrusive? Does it work? Could email marketing help you sell your cloud computi...