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  • A nasty blow in foreign climes: 28 years of MicroScope funnies (8)

    A foreign junket paid for by a favourite vendor was always a welcome diversion for hard-working resellers back in the 90s. It still is, even now, but such trips are far fewer than they used to be. It was on one such junket to Amsterdam on a tour ... 

  • Is email marketing too cheesey these days? Or does it work?

    Below is a typical example of modern email marketing. This column asks: is email marketing outdated? Does email marketing actually work these days? Isn't it too intrusive? Does it work? Could email marketing help you sell your cloud computi... 

  • When the wheels fall off a presentation: 28 years of MicroScope funnies (6)

    MicroScope has featured a number of cautionary tales over the years concerning customer presentations. There was the instance of the belt and braces IT salesman who went to the loo just before making a presentation to a bunch of customers. Halfway du... 

  • The name's the thing: 28 years of MicroScope funnies (5)

    Over the years, MicroScope has found that company names (and product names for that matter) can be problematic. Perhaps the most high profile example of this was minicomputer manufacturer Wang which found the unfortunate juxtaposition of its name wit... 

  • Mr Bean's Unisys Drop Box: 28 years of MicroScope funnies (3)

    When it comes to demonstrating a product's capabilities, nothing can beat showing people something working right in front of their eyes instead of relying on presenting it on a slide or a video. Back in 1992, Unisys product marketing manager Ste... 

  • Telecoms are out of control, scream ICT managers

    Telecoms: you can't live without them, but you can cut your bills quite easily. Or maybe you can't, if you're a dim-bulb IT manager. Seven out of ten IT and Telecoms managers think their telecoms cost are out of control says a new report by MDS. Four... 

  • When the supplies run dry: 28 years of MicroScope funnies (2)

    People in the channel can be pretty sharp and quick-witted when they want to be. This story, from 1995, is a perfect example: Back in the days when Compaq was battling with Dell to be the largest PC supplier in the world, the company found itself ... 

  • Top ten rainmakers in Cloud Computing

    The sun's been out for two consecutive days now. So it can't be long before there's a hosepipe ban. In recognition of this coming water crisis, here's a list of the top ten rainmakers in cloud computing. Benguela- Which is entering The Cloud in ... 

  • GoDaddy CEO under fire for shooting elephant

    We have all become wearingly familiar with the phrase "the elephant in the room", but Bob Parsons, CEO at domain and hosting provider GoDaddy has come up with a different take on it: "the elephant in the video", specifically the v... 

  • Resellers should operate as cloud computing aggregators, advises Quocirca analyst Clive Longbottom

    As a reseller you need to hold stock, you're hostage to the whims of a vendor and constantly getting credit crunched or screwed over on pricing. It'll be a lot less risky being a cloud computing service aggregator, says Quocirca analyst Clive Longbot...