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In-depth: Steps to effective business in the public sector
What do government CIOs expect from their suppliers, and what does the channel need to do better when it comes to dealing with key technology buyers? These were some of the questions raised at a recent round-table hosted by networking vendor Netgear,... Feature
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In-depth: The value of events
Bringing customers to your door has to be a very efficient way of turning them into clients. The person who has seen how you operate and met the team is far likelier to give you work. If you've also shown them some new ideas, some business opportunit... Feature
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In-depth: The rights and wrongs of packaging
Legislation has been in force for several years that is intended to restrict the amount of packaging used by companies, writes Elizabeth Hyde. However, many businesses remain unaware that even if they do not produce the original packaging, they may s... Feature
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In-depth: Customers still dominated by recessionary mindset
It has been a busy first half of the year as the industry looked for green shoots, cast its vote in the general election and hoped that the dark days of the recession were behind it. But as the months passed what has appeared is a picture of rewards ... Feature
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Analysis: Mid-market turns to managed services
A consensus is emerging that only 3% of companies that reduced their IT staff during the recession are planning to recruit to fill the shortages. The research is stacking up that firms that shed staff to cut costs are not going to bring them back. ... Feature
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In depth: Making social media work for your business
Social media is transforming rapidly from a method of private communication to a business tool, writes Paul Clapham The media world does not change very often, but when it does the change tends to be major. We are in such a situation now, due to the... Feature
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In depth: Getting ahead in the cloud
The channel must adapt to meet the demands of cloud computing and embrace the commercial opportunities it presents, writes Billy MacInnes When Microsoft chief Steve Ballmer gets up in front of an audience and tells them that he is betting the compa... Feature
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Analysis: Is China losing its allure?
By Simon Quicke If you were to take a guess at some of the major news themes of the forthcoming year, China might well sneak into the top five. An interesting article published in The Daily Telegraph last week quoted a senior British individual at ... Feature
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In-depth: A game-changing year
The last year of the 'noughties' was a big one for the technology sector, and many of the developments will have repercussions throughout this year and beyond. David Binning reports We all know that a year is a long time in the technology industry, ... Feature
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Analysis: The free element of a marketing strategy
Giving anything away for free might sound like an idea dreamt up by someone in marketing trying to gain publicity rather than revenue, but it can be an approach that works. In other industries, providing consultancy for free or a nominal fee to demo... Feature