Sales and Customer Management Reference & Learning Page 4 - MicroscopeUK

Sales and Customer Management

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  • MicroScope ACEs 2013: What's in an award win?

    Billy MacInnes weighs up the pros and cons of industry awards and assesses their potential business value 

  • Brocade CEO Carney talks channels, datacentres, software defined networking

    Alex Scroxton caught up with Brocade’s new CEO Lloyd Carney in Prague to discuss his views on where the vendor’s channel is headed, and future developments around software-defined networking 

  • Tips for selling security

    Understanding a customer's needs is key to making an expedient security pitch. Amro Gebreel looks at the opportunities for resellers in this fast-moving market 

  • Market for big data is open

    Vendors should play a more active role in promoting the technology outside the large enterprise sector. Amro Gebreel reports 

  • Help SMEs benefit from big data on a small scale

    Little data can yield big results for many small businesses. Billy MacInnes reports 

  • Resellers demonstrate cloud success

    As customers are starting to realise not only the potential but actual benefits of cloud, resellers can begin to embrace a wealth of opportunity. Linda Endersby looks at cloud success stories from across the customer spectrum 

  • Five Minute Interview: Gerald Holler, COMPRiS

    MicroScope puts its questions to Gerald Holler, managing director of COMPRiS Channel Management 

  • The resurrection of the IT industry

    This Easter, Nick Booth finds there are some parts of the IT industry that are seeing a ressurection of their own 

  • Leading the SME to cloud

    Of all organisations, small and medium-sized enterprises have the most to benefit from investing in cloud but few understand how it can help their business, says Billy MacInnes 

  • Raise cloud confidence among SMEs

    To take advantage of demand for cloud, resellers are being advised to switch to a managed services business. Speakers at AVG's recent series of cloud services seminars shared their experiences