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  • Analysis: The free element of a marketing strategy

    Giving anything away for free might sound like an idea dreamt up by someone in marketing trying to gain publicity rather than revenue, but it can be an approach that works. In other industries, providing consultancy for free or a nominal fee to demo... 

  • Analysis: Educators fear IT budget cuts

    Although the weather might have hit the numbers, more than 30,000 visitors were expected to walk the floors of London's Olympia at this year's BETT Show over its four-day span. One first-time attendee to the education technology show earlier this mo... 

  • Analysis: Channel to play a vital role in battle for mid-market

    If you are looking for a theme for the year aside from the long-awaited recovery, there is one area of the market that holds great promise. The mid-market is going to be courted by vendors and the channel with a vigour that reminds many of us of the... 

  • In-depth: Opportunities as BI vendors look to SMEs

    Research group Gartner says business intelligence (BI) is once again the top spending priority for large enterprises as they attempt to exploit corporate information more effectively to reduce costs, boost sales and increase the efficiency of their w... 

  • In depth: Election fever – what the main parties promise for business

    By 3 June 2010 the UK will have had a general election and quite possibly a change of government. Each of the main political parties has much to say in terms of their policies, but what specifically are they offering business? Conservative The Cons... 

  • Analysis: Can SAP rise to the SaaS challenge?

    SAP reported poor third quarter results last month as attendees of its TechEd summit in Vienna saw a company at pains to show how it plans to reinvent itself and stave off the many challenges to its once unrivalled position in the enterprise. It was... 

  • In depth: VAT – are you ready for 1 January 2010?

    Resellers will hopefully all be aware that the temporary reduction of the VAT standard rate to 15% will end on 31 December 2009. Many businesses reported that the cost of implementing the reduction last year outweighed any positive effect, and matter... 

  • Analysis: Time for the channel to implement marketing 2.0

    One of the most common demands that resellers make ofvendors is for assistance with marketing – not just in those cases where theycannot afford to do any themselves, but also to help channel marketers improvetheir performance. So it was refreshing t... 

  • In depth: How to exit a property lease

    Tenants must face the fact that the lease is a legal document into which they are most probably tied for a number of years. That said, there are options available for businesses which need to dispose of their lease or renegotiate its terms. These op... 

  • In depth: Confess your tax sins

    HM Revenue & Customs will be running a tax amnesty this autumn to encourage individuals and companies with unpaid taxes to confess their offences in exchange for a small penalty. Many people may think HM Revenue & Customs will never find out...