By Simon Quicke4 September 2008
The findings of a global CEO study carried out by IBM
indicate that expectations of significant change in the future with a greater
role for the internet is not just limited to those operating in the channel.
Big Blue went out and asked senior managers what they thought
the enterprise of the future would look like and came back with results
indicating the most expectant of change were in the mid market.
As a result the CEOs of mid market companies are making
investments with one of the plans for the future including making more
partnerships as well as entering new markets.
Marc Dupaquier, general manager of global
midmarket at IBM General Business, said that mid market companies were making
moves to ensure they were well-placed for the future.
"It's clear that these firms are
aggressively changing their business designs to expand into new markets and
forge stronger relationships with a new class of informed and collaborative customer,"
he said.
Most of the CEOs interviewed admitted that they had faced
the need to make similar changes in the past but had not always been successful
navigating through challenging times.
One of the apparent ambitions of CEOs is to tap into the “information
omnivore” and create services that appeal to an informed and collaborative
customer.
