by Simon Quicke
14 July 2008
Citrix has torn up the certifications that resellers needed to sell its Access Essentials product and signed up Ingram Micro in a bid to increase its SME business.
In the past VARs have required a certificate in order to sell Access Essentials but the vendor now views the built-in wizards and increased automation in the product enough to remove that hurdle for the channel.
Access Essentials, which is aimed purely at the small customer end of the market, is the first product that has come out of the relationship that Citrix has with Microsoft and as a result is designed to be understood by those partners with a Windows background.
In a statement, Vicky Reddington, director of sales for Access Essentials at Citrix Systems, said the moves had been made as a result of partner feedback and it could now offer the technology to anyone with experience of selling Windows.
At the same time Ingram has been handed rights to distribute the product, which is aimed at SME customers looking to make applications available off-site to as many as 75 users.
Cathi Low, director of value business sales at Ingram Micro, said in a statement that the Citrix product would sit well alongside other software offerings aimed at the SME market.
