By Simon Quicke
8 July 2008
In a bid to discover what makes a company attractive to a member of generation Y the managed services specialist launching an Apprentice style programme to get the input of students into its approach to collaboration tools.
Richard Ellis, sales director at the reseller, said that it wanted to get the involvement of someone that was part of the generation that lived and breathed web 2.0 tools.
“We want to get an understanding of how collaboration tools adopted in the consumer space can be applied in our market,” he said.
The company is going to local schools and colleges looking for sixth formers that will work during the summer and then receive the benefit of funding for the next year of their studies and a relationship with the channel player.
He said that it expected to be told that in some cases its approach was wrong and that was the attraction of going out to younger tech savvy students.
“We fully expect to be told some of our approaches can be improved and that is a big part of the reason for doing this,” he said.
At the start of this week storage consultancy Glasshouse launched the second wave of its Academy, which takes six apprentices after whittling down 60 applicants, in an effort to ensure it had skilled staff to fuel its growth ambitions.
