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Healthcare could be recession-proof vertical

  
By Alex Scroxton

18 September 2008


Analysts at Datamonitor have revealed that although the majority of enterprises are set to trim their IT budgets in the next 12 months, the healthcare sector is emerging as an exception, with significant increases in budgets expected.

 

Technology analyst Daniel Okubo said: “It is important to realise how vertical markets are performing because an analysis at country level can be misleading.

 

“Simply because some IT departments in a given country are planning budget decreases it is incorrect to assume that all industries within that country are suffering. Vendors that understand the nuances in domestic economies will be best positioned to exploit growth opportunities,” Okubo continued.

 

Datamonitor claimed that 57% of respondents from the healthcare industry said they planned to grow their expenditure. The trend was particularly pronounced in developed countries such as the UK, where the baby-boom generation is beginning to put significant strain on the NHS.

 

Speaking to MicroScope earlier this year, Terry Espiner, Cisco regional sales manager and head of its UK health business, said that the health market was a vertical that could be rewarding for resellers that made the effort to invest in the relationships and solutions required in that market

 

The ‘Technology Trends: Analyzing Global Enterprise IT Budgets 2008’ report also revealed that despite the popular perception of declining tech budgets being down to the current economic climate, the problem has in fact been building for some time.

 

Okubo said the downturn was masking the problem to a certain extent, as for the fourth consecutive year the number of firms planning to ‘significantly increase’ their IT spending had fallen, suggesting deeper concerns in the market.