By Alex Scroxton19 August 2008
Networking distributor Rocom has introduced a new reseller
initiative aimed at helping VARs become more effective in the fight for market
share and profile.
Its new marketing programme will be backed up by a 20-strong
team including six marketing specialists, seven designers, a web-design team
and a digital photography studio.
The bureau will provide expertise and advice in the
production of brochures, websites and exhibition displays, among other things.
Rocom managing director Richard Carter believed the new
services set would play a part in helping dealers through tough times.
“In times of economic slowdown many companies choose to
downsize their marketing operation; this is absolutely the wrong thing to do.
As times tighten we aim to help our resellers,” he said.
The new marketing support unit forms one of 11
pillars of AT Communications-owned Rocom’s distribution strategy. Dealers
can also benefit from a range of services such as network management and
e-business support.
