By Simon Quicke1 September 2008
Brother has entered into the A3 inkjet mutli-function market
with a product aimed at breaking into the home office, education and
construction markets.
The vendor has put a starting price tag of around £250 on
its printer aiming to attract a set of customers that might have found the
entry point too expensive in the past.
Phil Jones, sales and marketing director at Brother UK, said that
it had made A3 the same proposition for users with the 6000 series as A4 but it
would not result in reduced margins for resellers.
“Not only
have we made A3 printing affordable whilst conserving margins, but these new
products open the idea of A3 up to a host of new markets, from construction
companies to art and design colleges,” he said.
He added that it planned to build on its recent appoint into
the National Education and Printer Agreement by pushing the products into the
education market via the channel.
Earlier this year Brother introduced a leasing model that
was aimed at reducing the amount of uncertainty users had in predicting their
print costs.
