Logitech looks to channel to grow activity in business market

Logitech is increasing the emphasis it puts on the channel after as it looks to ramp-up its activity in the business market.

The conclusions from Yehia Oweiss, regional director, UK & Ireland, who joined the company in July, were that there needed to be a greater balance between the vendor’s retail and B2B operations.

“I wanted to bring Logitech back to where it was, as a very strong player in the market, and you can’t do this without a channel” he said.

As a result he has been talking to its distributors, Ingram Micro, C2000 and Gem, about plans to underline to resellers its plans to offer greater margin and encourage greater activity from resellers.

“We want to invest more with our partners to do that  and we will look at the economic environment and you can’t ignore it but if we can help the situation then we have a lot of products at reasonable price points and resellers are very well placed to sell those,” he said.

Logitech has undergone some changes to its structure moving from a country basis to regions and Oweiss has been charged with building the channel business as well as maintaining its activity in the retail space as well as the keyboards and mice market into corporates.

One of the recent changes to the distribution line-up including adding Enta Technologies as an OEM partner.